We have been entrusted by the Czech Ministry of Health to develop a nationwide advertising campaign promoting vaccination against COVID-19, following a competitive selection process that included 28 agencies. The campaign’s central slogan is “Let’s Put an End to Coronavirus.” The period at the end of the phrase represents not only the conclusion of the pandemic but also a glimmer of hope for a fresh start.
Our messaging adapts to address the varied motivations for vaccination within different community segments. Some individuals seek to overcome fear, others wish to alleviate fatigue, and some aim to reclaim their lives. Yet, there is a universal consensus on the urgency to end the pandemic. The campaign features both video and print materials where medical professionals dispel myths and clarify the benefits of vaccination.
