Ideal
TVC, PRINT, OOH
In response to declining sales following Azerbaijan's 2015 economic devaluation, Ideal, a cosmetics store, launched a campaign promoting themes of personal care and happiness. The initiative featured three distinct female characters, celebrating diversity and individuality in beauty. With the tagline "When you are beautiful, life is beautiful!" the campaign connected beauty to personal fulfillment. Leveraging local media for strategic promotion, the campaign successfully re-engaged the audience, resulting in a 70% sales increase and reinforcing the idea that embracing beauty enhances quality of life.
